DANNY
ZOLLARS
In his 20-plus-year career, Zollars set sports industry trends with the Arizona Coyotes, Washington Wizards and Mystics, Golden State Warriors, and Los Angeles Kings and Galaxy. But he is most widely known for his selfless commitment to others.
Bob Zollars (BS Marketing ’79) says his family has heard from countless people whose lives his son positively impacted.
“We always knew Danny had many friends and helped their development in the industry,” he says. “But when he passed away, the outpouring of love for him and stories of how he helped so many people were remarkable.”
Danny’s sister, Paige, says, “As soon as Danny heard about someone’s interest, he would immerse himself in that subject. Whether it was strategizing a game plan to help achieve their goals, connecting people, or sharing words of encouragement, he had a passion for helping others achieve success.”
To help future generations succeed and build a world-class sports business program at W. P. Carey, Danny’s family—parents Bob and Patsy, wife Amy, daughter Zoe, and sisters Katie, Laura, and Paige—established the Danny Zollars Sports Business Enrichment Fund.
We’re hopeful this fund can help students defray the cost of an internship, tuition, or other expenses. If we can help them reach their potential, the fund will succeed in continuing Danny’s legacy for many years to come.
A lifetime sports fan, Danny became interested in sports business while attending W. P. Carey. He began his career as an intern with the Coyotes and worked for the Wizards, Mystics, and Warriors before joining the Kings in 2011. As vice president of game entertainment and marketing, he produced the live game experiences at Staples Center, leading the Los Angeles Times to call him the “wizard behind the curtain.”
Other achievements include earning four championship rings with the Kings and Wizards, a Guinness World Record for the largest laser light show, a 2011 Emmy for a Wizards documentary, and producing two NHL championship parades.
However, according to Paige, Danny’s proudest achievement was his daughter.
“He was a doting father and put in a tremendous effort to create memories with her that she will always carry with her,” she says.
Bob says Danny’s story can inspire ASU students by showing that hard work, risk-taking, and passion can lead to vast opportunities. Paige agrees, adding, “Danny showed that you don’t have to be the valedictorian to succeed in school or life. He built an amazing legacy and reputation by empathizing and focusing on others.”