white autumn w.p. carey logo
How recent events have heightened our focus on getting the goods
man and woman carrying toilet paper with plane flying behind them
Autumn 2021
Dean’s Letter WPC
Dean Amy Ostrom smiling
Dear W. P. Carey family and friends,
A

t W. P. Carey, we’re settling back into a new normal:

Students and faculty are back on campus, we can host in-person events (see you at Homecoming on Oct. 30), and student clubs are in full swing. We aren’t ignoring what we learned the past year. Students have more flexibility for when and where they access services, and working virtually has shown us different ways to connect and engage.

Our research also reflects learnings and nowhere is that more evident than in our Department of Supply Chain Management. Did you know how profoundly the supply chain — processes to produce and distribute goods — affects our lives? COVID-19 brought the importance of the discipline into sharp relief as we experienced shortages of food, toilet paper, medical supplies, and more.

It’s the perfect time for us to spotlight our supply chain program, which is consistently Top 3 in the U.S. News & World Report rankings for undergraduate and graduate programs in the country. In this issue, read about W. P. Carey professors studying effective supply chain practices in humanitarian disasters and increasing supply chain resiliency. We also hear from alums who are using what they learned at W. P. Carey in their supply chain roles across the world.

We hope this issue gives you new insights into the supply chain, and ways the W. P. Carey community is setting standards for the entire field.

Warm regards,

Amy L. Ostrom, PhD signature
Amy L. Ostrom, PhD
Interim Dean
PetSmart Chair in Services Leadership
W. P. Carey School of Business
W. P. Carey Indigenous Land Acknowledgement
The W. P. Carey School of Business acknowledges the 22 Tribal Nations that have inhabited this land for centuries. Arizona State University’s four campuses are located in the Salt River Valley on ancestral homelands of many Indigenous peoples, including the Akimel O’odham (Pima) and Pee Posh (Maricopa), whose care and keeping of these lands allows us to be here today and provide a guide for our relationship with these lands in the future. W. P. Carey acknowledges the sovereignty of these tribal nations and seeks to foster an environment of success and possibility for American Indian students, and to work alongside Indigenous people in business practices and knowledges that support Native experiences and prosperity.
Dean’s Letter WPC
Tan filtered ASU Campus
Dear W. P. Carey family and friends,
Dean Amy Ostrom

A

t W. P. Carey, we’re settling back into a new normal:

Students and faculty are back on campus, we can host in-person events (see you at Homecoming on Oct. 30), and student clubs are in full swing. We aren’t ignoring what we learned the past year. Students have more flexibility for when and where they access services, and working virtually has shown us different ways to connect and engage.

Our research also reflects learnings and nowhere is that more evident than in our Department of Supply Chain Management. Did you know how profoundly the supply chain — processes to produce and distribute goods — affects our lives? COVID-19 brought the importance of the discipline into sharp relief as we experienced shortages of food, toilet paper, medical supplies, and more.

It’s the perfect time for us to spotlight our supply chain program, which is consistently Top 3 in the U.S. News & World Report rankings for undergraduate and graduate programs in the country. In this issue, read about W. P. Carey professors studying effective supply chain practices in humanitarian disasters and increasing supply chain resiliency. We also hear from alums who are using what they learned at W. P. Carey in their supply chain roles across the world.

We hope this issue gives you new insights into the supply chain, and ways the W. P. Carey community is setting standards for the entire field.

Warm regards,

Amy L. Ostrom, PhD signature
Amy L. Ostrom, PhD
Interim Dean
PetSmart Chair in Services Leadership
W. P. Carey School of Business
W. P. Carey Indigenous Land Acknowledgement
The W. P. Carey School of Business acknowledges the 22 Tribal Nations that have inhabited this land for centuries. Arizona State University’s four campuses are located in the Salt River Valley on ancestral homelands of many Indigenous peoples, including the Akimel O’odham (Pima) and Pee Posh (Maricopa), whose care and keeping of these lands allows us to be here today and provide a guide for our relationship with these lands in the future. W. P. Carey acknowledges the sovereignty of these tribal nations and seeks to foster an environment of success and possibility for American Indian students, and to work alongside Indigenous people in business practices and knowledges that support Native experiences and prosperity.
WPC Voices
Letter to the editor
Dear editor,

I’ve always known the name Calvin C. Goode but didn’t know the man himself. Read his bio in W. P. Carey’s alumni magazine and learned just how impressive a man he was. Thank you! We need to see more about good things and good people in our current day-to-day lives.

Margie Lopez (MBA ’99)

WPC Spring 2021 cover
Overheard on social media
twitter social media icon linkedin social media icon facebook social media icon
Members of the W. P. Carey community on LinkedIn share their views — on gender bias, the traditional workday, mental health, and more. Editor’s note: Posts have been edited for length and clarity.
Aaron Friedman from ASU

Blue Linked In Logo Aaron Friedman (BA Sustainability/BS Supply Chain Management ’11)

Face-to-face interaction is invaluable and we can’t let that disappear, but the standard five-day office workweek isn’t necessary. Let’s make rush hour a thing of the past and find a healthy office/remote balance where employees and companies can share the saved commuting time. Technology is supposed to make our lives easier, so let’s embrace it!
Katie Ridley Carpenter from ASU
Blue Linked In Logo Katie Ridley Carpenter (MBA ’12)
Development and empowerment of one team member make the whole team better, and promoting team members builds the kind of culture that attracts top talent. Joy at work comes from support, challenge, and the space to feel empowered to grow.
Neha Singh from ASU
Blue Linked In Logo Neha Singh (MBA/MS-BA ’17)
It is time we have an open and constructive dialogue about the stigmas that are put on women who are strong, independent, and passionate. Being thoughtful at work is an important asset in a fast-changing work culture. Pausing to analyze the information you have in front of you before jumping to conclusions and decisions improves the decision-making process. Yet, as a woman, I have been told numerous times that I am too quiet and should speak up more in meetings. This implies someone who speaks up more is somehow better at their job than I am. Let’s start the dialogue around gender biases so we can move in the direction of gender parity and equitable workplaces.
Manish Choudhary from ASU
Blue Linked In Logo Manish Choudhary (MBA ’19)
At this tough time, when the whole world is going through stress, I believe it is very important for every individual to take care of one’s mental health. The daily practice of meditation has proven to be immensely helpful to stay calm, centered, and focused.
Inside WPC
Jami Bliss on street
Mahyar Eftekhar headshot
Class notes article snapshot
Upfront
Features
14
Working it out
How remote and hybrid offices affect businesses today.
20
The strongest links in the supply chain
Out of the shadows, supply chain managers keep the world moving.
Departments
12
Crunching the numbers
Supplying perspective on supply chain
28
Research
When leadership styles influence the success of team incentive programs; prepositioning inventory to prepare for disaster response; word-of-mouth marketing with fewer strings attached.
34
Class notes
Real estate alum helps create diversity in the industry; Sun Devil’s company rides pandemic bike boom; professor helps us understand the supply chain and sustainability challenges faced by developed and developing countries.
W. P. Carey logo
W. P. Carey magazine
Volume 9, Issue 1, Autumn 2021

Amy L. Ostrom, PhD
Interim Dean, PetSmart Chair
in Services Leadership

Colin Boyd
Executive Director, Marketing
and Communications

Michael Remedi
Associate Dean and Executive
Director of Development

Brennan Forss
Director of Alumni Relations

Theresa Shaw
Manager of Alumni Relations

W. P. Carey Alumni
wpcarey.asu.edu/alumni

Facebook
facebook.com/wpcareyschool

LinkedIn
wpcarey.asu.edu/linkedin

Twitter
@WPCareySchool

Managing Editor
Shay Moser

Senior Creative Director
Paula Murray

Staff Contributors
Emily Beach, Perri Collins, Sean Durell, Hunter McCormick, Tiana Morgan, Hannah O’Regan, Madeline Sargent

Contributors
Kim Catley, Melissa Crytzer Fry, Sally Clasen, Jane Larson, Betsy Loeff, Teresa Meek, Erin Peterson, David Schwartz, Jenn Woolson

Photographers
W. Scott Mitchell, Michael Paras, Shelley Valdez

Editorial correspondence should be addressed to:
Managing Editor
W. P. Carey School of Business
Arizona State University
PO Box 872506
Tempe, AZ 85287-2506

Changes of address and other subscription inquiries can be emailed to:
editor.wpcmagazine@asu.edu

W. P. Carey magazine is a publication of the W. P. Carey School of Business at Arizona State University © 2021

Send editorial submissions and letters to:
editor.wpcmagazine@asu.edu

Tell us.
Just a few questions so we can help you better.
ALL THINGS WPC
Jennifer Boonlorn (BS Marketing ’01) founded Soul Carrier, a handcrafted and luxury handbag brand, to inspire women to let their soul be their guide.
PHOTO: CLAUDIA JOHNSTONE / DASFOTOHAUS
Her soul, her way
Alumna Jennifer Boonlorn inspires others to move with confidence
Sun Devil Stories
A

fter graduating from ASU’s W. P. Carey School of Business, Jennifer Boonlorn (BS Marketing ’01) went on to Parsons School of Design in New York City, where she lived, worked, and studied fashion for four years before moving back to Arizona.

Her parents died in a car crash just before her graduation from W. P. Carey. “Right before the accident, my mom turned around and asked me where I wanted to go. We were talking about going on vacation. That’s the last question she asked me,” Boonlorn says.

The devastating loss of her parents propelled Boonlorn to reflect on her purpose and decide what her next steps would be. “Even though my parents wanted me to pursue law, I knew fashion and design were my passions. I immediately knew I had to shift directions,” she reflects.

Despite the hardship she was facing in her personal life, she began her journey as a frequent W. P. Carey donor just a couple years after graduation. “It’s essential for me to honor my parents and their love of learning. My goal is to help students experience the same opportunities I’ve had.”

Jennifer Boonlorn, founder of Soul Carrier
Jennifer Boonlorn (BS Marketing ’01) founded Soul Carrier, a handcrafted and luxury handbag brand, to inspire women to let their soul be their guide.
Her soul, her way
Alumna Jennifer Boonlorn inspires others to move with confidence
Sun Devil Stories
A

fter graduating from ASU’s W. P. Carey School of Business, Jennifer Boonlorn (BS Marketing ’01) went on to Parsons School of Design in New York City, where she lived, worked, and studied fashion for four years before moving back to Arizona.

Her parents died in a car crash just before her graduation from W. P. Carey. “Right before the accident, my mom turned around and asked me where I wanted to go. We were talking about going on vacation. That’s the last question she asked me,” Boonlorn says.

The devastating loss of her parents propelled Boonlorn to reflect on her purpose and decide what her next steps would be. “Even though my parents wanted me to pursue law, I knew fashion and design were my passions. I immediately knew I had to shift directions,” she reflects.

Despite the hardship she was facing in her personal life, she began her journey as a frequent W. P. Carey donor just a couple years after graduation. “It’s essential for me to honor my parents and their love of learning. My goal is to help students experience the same opportunities I’ve had.”

ALL THINGS WPC

ASU Alumni giving a dog a high five
Save the date for
ALUMNI EVENTS
Community Engagement Events
E

ngage with, experience the impact of, and expect to be inspired by your W. P. Carey community through annual alumni events and programming — hosted online, on campus, and by peers in your hometown. Events offered throughout the year include:

  • Learning events such as Back to Class, led by W. P. Carey faculty
  • Workshops hosted by W. P. Carey Career Management
  • Volunteer and service opportunities
  • Local mixers and reunions

“Attending alumni events is a great way to stay involved in the community, network, and be exposed to current business topics,” says Dave Yorita (MBA ’84). “I believe knowledge is crucial, and I appreciate the information being shared at alumni events.”

Look for the return of our signature in-person events, including Homecoming festivities, Hall of Fame, and certain Economic Club of Phoenix events starting this fall.

For the latest dates and details, and to register, be sure to visit wpcarey.asu.edu/alumni-events.

Alumni Calendar of Events text
September
22
Economic Club of Phoenix with Joshua LaBaer Free, online
A new ECP season kicks off with a biodesign leader who helped put Arizona at the forefront of coronavirus research and develop the nation’s first saliva test.
October
11
2021 Lawrence R. Klein Award Free, online
Tune in to a longstanding tradition as we recognize and enjoy an exclusive forecast from the country’s most accurate economist.
October
28
2021 W. P. Carey Alumni Hall of Fame Free, in-person (Tempe, AZ)
Celebrate alongside fellow alums as we induct new honorees to your Alumni Hall of Fame.
October
30
ASU Homecoming Block Party Free, in-person (Tempe, AZ)
Join us for Homecoming festivities! If you graduated in any year ending in 1 or 6, look for some special onsite benefits.
Alumni Calendar of Events text
September
22
Economic Club of Phoenix with Joshua LaBaer Free, online
A new ECP season kicks off with a biodesign leader who helped put Arizona at the forefront of coronavirus research and develop the nation’s first saliva test.
October
11
2021 Lawrence R. Klein Award Free, online
Tune in to a longstanding tradition as we recognize and enjoy an exclusive forecast from the country’s most accurate economist.
October
28
2021 W. P. Carey Alumni Hall of Fame Free, in-person (Tempe, AZ)
Celebrate alongside fellow alums as we induct new honorees to your Alumni Hall of Fame.
October
30
ASU Homecoming Block Party Free, in-person (Tempe, AZ)
Join us for Homecoming festivities! If you graduated in any year ending in 1 or 6, look for some special onsite benefits.
Sun Devil Homecoming Logo
Statue of horses running
November
10
Spirit of Enterprise Award Free, online
Celebrate the entrepreneurial spirit, as ECP honors Botco.ai CEO and founder Rebecca Clyde (MBA ’02) for redefining what’s possible in their industry.
December

8

58th Annual ASU/PNC Bank Economic Forecast Luncheon Paid, in-person
When will employment numbers fully recover? What will growth and inflation look like in Arizona and nationwide? Join top experts to find out.
Statue of horses running

ALL THINGS WPC

Giving Forward
Volunteer & Give Sun Devil Stories
S

eth Crawford (MS Agribusiness ’97), senior vice president of AGCO Corp., looks back at his time at W. P. Carey with appreciation and remembers how the school gave him the chance to succeed. “When I applied as a farm kid from rural Minnesota, I had no idea of the world-class education awaiting me,” he says.

Today, Crawford is doing all he can to give back. He is involved in the W. P. Carey Alumni Council, has reviewed scholarship applications, provided input to business school leadership, met and mentored current students, and built relationships with fellow alumni.

Giving to W. P. Carey goes deeper than money
Through his experience being a mentor, Crawford has discovered the value of helping the next generation of business leaders. “One of the students I mentored received her undergraduate and graduate degrees without ever stepping foot on the Tempe campus,” he says. “That alone made me inspired to see her success.”

Crawford quickly realized how much virtual learning differed from his in-person experience at W. P. Carey. “When I was in college, we didn’t even have the internet,” he says. “It’s hard to imagine going to college without living in a dorm, or walking across the bridge to campus. She was able to complete her degrees independently.”

ALL THINGS WPC

Learn what’s new with alumnus Lendrick Robinson
Sun Devil Stories
E

ntrepreneur and W. P. Carey mentor Lendrick Robinson (MS-FIN ’16) believes we all stand on the shoulders of giants. “I wouldn’t be the person I am today without the mentors I’ve had in my life.”

From a young age, Robinson was interested in finance. Throughout his life, he’s had mentors who have gifted him with investing books. “Some people may think that type of gift is strange, but to me it was perfect — finance has always been fascinating to me. Taking that extra step of thoughtfulness meant everything,” he says.

The successful entrepreneur and mentor has leveraged those early insights in finance. He directly invests in real estate and plans to acquire additional property as a long-term plan to protect against inflation.

Robinson strives to make his tenants happy. “If you treat people with respect, good things will come. Sometimes, it’s not all about the monetary benefits — it’s about handling situations with emotional intelligence. To me, business truly is personal.”

The lifelong connection Robinson has with the school and fellow W. P. Carey alumni is something he’ll always value. “It means a tremendous amount to me, and I want to contribute because I want our reputation to grow,” he says.

What’s new in your life and career? Share the latest with your community: wpcarey.asu.edu/class-notes

Lendrick Robinson (MS-FIN ’16) is the founder of 3logy (Trilogy), a technology company developing innovative hardware and software products.
All Things WPC
Joshua LaBaer Headshot
powerful insights
from proven business leaders
Community Engagement
Events
The W. P. Carey School’s Economic Club of Phoenix (ECP) is committed to bringing you inspiring speakers every year, leaders in their fields who can impact your perspectives and decision-making. Our first speaker of the 2021–22 season, Joshua LaBaer, is the executive director of ASU’s Biodesign Institute. LaBaer’s leadership and expertise proved critical in ASU’s and Arizona’s ability to respond proactively to the pandemic last year.

The Biodesign Institute developed diagnostic testing under FDA emergency use authorization, becoming the first in the U.S. to offer and run public saliva tests for coronavirus. For his work, LaBaer was named Innovator of the Year – Academia at the Arizona Governor’s Celebration of Innovation Awards. LaBaer also received the Jon W. McGarity Arizona Bioscience Leader of the Year Award from AZBio. We are excited to welcome LaBaer to kick off this ECP season.

Join us all season long for powerful insights from proven business leaders: wpcarey.asu.edu/ecp

ALL THINGS WPC

Winter School expands reach of research methods
Learning Opportunities
L

ast winter, 40 students and researchers from across the world came together virtually to learn new skills in research methods and survey design through W. P. Carey’s Food and Agribusiness Lab. The Winter School — a partnership between researchers at ASU, Cornell University, Michigan State University, Purdue University, and Susquehanna University — was a one-week, intensive introduction to design surveys and experimental methods held in January.

More specifically, the program serves as an introduction to state-of-the-art methods to address marketing research questions related to preferences, willingness to pay, and choice. For example, participants can explore market research questions that deduce which product features a customer is willing to pay extra for.

Carola Grebitus, associate professor of food industry management in the Morrison School of Agribusiness at W. P. Carey and director of the Winter School, explained how these skills are applicable across a variety of disciplines and industries, such as marketing, research, technology, and public health. “If you work in any role where you are designing or analyzing customer preferences, these are skills you can use,” she says. “For example, small-business owners who want to understand what drives their success learn how to develop a survey instrument to get customer feedback.”

Future sessions of Winter School will alternate between ASU and Michigan State University, with virtual options available. Interested alumni are encouraged to attend!

Visit research.wpcarey.asu.edu/fab-lab to learn more.

ALL THINGS WPC

Colorful flower painting
Behold, instant art for your office! Enjoy the view — and the new ideas it brings you.
Behold, instant art for your office! Enjoy the view — and the new ideas it brings you.
a week of new ideas
Community Engagement
Learning Opportunities
Sometimes having a strict routine is great: It allows us to move through our day with efficiency and purpose. Other times, we might need to branch out. If you are feeling the need to break free from your usual ways of working, here are some researched tips and helpful ideas from the W. P. Carey community. Try each for a whole week of new ideas.
Monday | A new perspective, literally
A change in perspective can be as simple as making a literal change in your environment. It doesn’t have to be big — even something small like swapping your computer background or taking a field trip to a coffee shop can help. Remember, you can see things in a new light just by switching what surrounds you.

ALL THINGS WPC

Throughout your career, we’re still here
D

id you know business alumni enjoy lifelong access to W. P. Carey career resources, events, connections, and opportunities? Yes, really! W. P. Carey Career Management and Employer Engagement (CMEE) connects and enhances the lifelong professional development and recruitment journeys of students, alumni, and employers alike. We are pleased to introduce you to CMEE and highlight some of their new offerings. Head over to career.wpcarey.asu.edu to learn more or connect with the team directly.

Redefining career management

The school has taken a fresh approach to every aspect of career development for W. P. Carey students and alumni. Why? Because resumes and interviews are small parts of a lifelong career management journey — and to teach this lesson, we needed to reboot our curriculum.

“Old-school career management was about helping students with their resume, cover letter, and interview,” says Sharon Irwin-Foulon, executive director of W. P. Carey Career Management and Employer Engagement. “It was very transactional.”

The business school’s new program is designed to follow students through their academic journeys in a more efficient and focused way. “The goal is to ensure they are confident and capable of reaching out to the market at the right time and to differentiate themselves for all the right reasons,” she explains.

Join fellow alumni on LinkedIn
Are you looking for ways to connect with W. P. Carey alumni around the world? Our LinkedIn alumni group is the perfect place to keep up with your community.
  • Connect with other W. P. Carey Sun Devils
  • Promote your alumni-owned company and grow your brand
  • Share or discover job opportunities and career tips from career experts
  • Participate in W. P. Carey polls
  • Hear about special events just for alumni
Best of all? You are a part of a community of 100,000+ alumni who are creating the future of business together. Join in at wpcarey.asu.edu/linkedin.
All Things WPC
Graduation
Our success is your success
Career Learning Opportunities
W

hen you were deciding where to get your degree, you might have looked at different program rankings as one measure to consider. But now that you have your W. P. Carey degree, do rankings still impact you? You might be surprised to learn they remain a big deal! For example, when you are on the job market, the value of your W. P. Carey degree increases with the school’s continued ascent in the rankings. Good rankings are a win-win.

You will be happy to hear that W. P. Carey has 30 programs and disciplines ranked in the Top 25 by U.S. News & World Report. That’s the most of any business school in the country! Internationally, we have also continued to climb. The Financial Times ranked our Online MBA No. 15 in the world, and the Center for World University Rankings names us No. 9 for Business.

Some of these ranking publications ask for alumni input through surveys, so keep an eye out for those. And remember, we have great options for you to continue investing in yourself through education.

Related reading:

All Things WPC
Los Angeles freeways
Top-ranked W. P. Carey master’s degree in business analytics expands to downtown Los Angeles
Learning Opportunities
C

reated in 2013, the W. P. Carey Master of Science in Business Analytics (MS-BA) has attracted thousands of students from across the country and around the world due to its market-driven curriculum and excellent reputation.

Because of the success of the demand for the MS-BA, W. P. Carey has launched the program in Los Angeles, with classes starting in August 2022. The program’s new home is in ASU’s California Center in the historic Los Angeles Herald Examiner Building. The building was commissioned by William Randolph Hearst and completed in 1914, and will house a number of ASU schools, as well as collaboration and event space. Next fall, the school will also launch the master’s degree in accountancy and data analytics in Los Angeles; more details will be coming soon.

“As we expand the program to offer a solution for students in Southern California that is not only closer to home but also designed to accommodate the busy schedules of working professionals, we’re extremely proud of what the MS-BA has achieved so far and excited about its future in downtown L.A.,” says Amy Ostrom , interim dean of the W. P. Carey School of Business and the PetSmart Chair in Services Leadership.

The 12-month MS-BA in L.A. is delivered on a flexible weekly schedule. Students take classes on Wednesdays from 6 to 10 p.m. (Pacific time) via ASU Sync, a fully interactive remote learning modality that includes live lectures via Zoom.

Every quarter, classes will also meet in person at the ASU California Center on two consecutive Saturdays from 8 a.m. to 5 p.m. (in August, October, January, March, and June). Students will have the freedom to complete coursework independently, while also building essential collaboration and communication skills, through a combination of virtual and in-person learning.

According to the Bureau of Labor Statistics, demand for data scientists is expected to grow 15% by the end of the decade, much faster than the average for all occupations. MS-BA students in Los Angeles can capitalize on this demand and, with additional support from W. P. Carey Career Management and Employer Engagement, connect with hiring firms in California and nationwide to elevate their careers. Visit wpcarey.asu.edu/msba-la to learn more.

ALL THINGS WPC

clipart of woman walking up stairs
Upskill or Reskill
to get ahead through a DOL grant
Learning Opportunities Career
A

n $8 million grant from the U.S. Department of Labor (DOL) can help provide the skills necessary to fill the 6.4 million job openings reported in the United States.

At W. P. Carey, the One Workforce grant will prepare students to capitalize on demand for high-paying jobs in the advanced manufacturing, cybersecurity, data analytics, and information technology fields. Also known as AZNext, the Arizona Workforce Training Accelerator Partnership for Next Generation Jobs program, aims to train at least 2,000 participants for permanent job placement during the next four years.

W. P. Carey collaborated with the Ira A. Fulton Schools of Engineering, the New College of Interdisciplinary Arts and Sciences, and several external partners for the grant, including the Arizona Commerce Authority, the Arizona Technology Council, Arizona@Work, and Pipeline AZ.

All Things WPC
Partners for life
Community Engagement
A

t the end of every semester, outstanding business graduates across disciplines join the W. P. Carey alumni community. Welcome to the next stage of your Sun Devil journey, Class of 2021! Here are three ways to ensure you’re fully benefiting from the advantages of your alma mater. Hint: These tips apply to all W. P. Carey graduates.

STAY INFORMED
wpcarey.asu.edu/alumni-updates
Keep current contact info (including a personal email address) on file to ensure you receive our alumni communications, including email newsletters and event announcements. You can opt out at any time, and we also welcome your feedback regarding the content you receive from us.
INFLUENCE OUR OFFERINGS
wpcarey.asu.edu/alumni-survey
Participate in short alumni surveys that make a big impact on when, where, and how we engage. We seek alumni feedback from all graduating classes and locations and refresh our surveys periodically.
bookmark, browse, and benefit
wpcarey.asu.edu/alumni
As we collect and learn from more alumni surveys, we will highlight even better programs and opportunities for engagement on your alumni homepage. Take a look once a quarter to see what’s new! From career resources and learning events to alumni stories and awards, there’s plenty to do and explore.
Congrats ASU grad! heart shaped cookie
WPC Crunching the Numbers
Supplying Perspective On Supply Chain
Disruptions from COVID-19 put supply chains front and center in the minds of business leaders and consumers alike. Suddenly, everyone is asking: How reliable is our supply chain? What do we need to strengthen it? And why are everyday goods in short supply? With so much attention focused on supply chains, these numbers can help explain some of the people and processes that produce and distribute products.
Commitments to Strengthen Supply Chains
clipart of the white house
An executive order issued by the White House in February addresses vulnerabilities in the supply chain for four groups of critical goods: semiconductor manufacturing and advanced packaging; large-capacity batteries (such as those used for electric vehicles); critical minerals and materials; and active pharmaceutical ingredients (APIs).
clipart of a bar graph with an arrow climbing
A global Gartner survey in February of more than 1,300 supply chain professionals found that 87% of respondents plan investments in supply chain resiliency — the ability to adapt to structural changes by modifying supply chain strategies, products, and technologies — within the next two years.
clipart of a blue checkmark
The Gartner survey also showed that even more supply chain professionals (89%) want to invest in agility — the ability to sense and respond to unanticipated changes in demand or supply quickly and reliably, without sacrificing cost or quality.
WPC lifestyle
Rick Bowers
(BS Marketing ’92)
Working it out:
How remote and hybrid offices affect businesses today
By Betsy Loeff
D

o you remember life before the word pandemic? Before dogs barking were common business-call sound effects? Before the phrase “you’re on mute” was heard in just about every meeting? Do you miss those days? Chances are, they’re not coming back.

What will “going to work” mean in the postpandemic age? W. P. Carey School alumni and professors weigh in on what’s ahead and what business leaders should know about managing remotely.

Rebound with reboarding

For organizations that sent workers home when shutdowns began and are just starting to bring people back into the office full or part time, Rick Bowers (BS Marketing ’92) says it’s time to take stock of both the work at hand and the people who do it. Bowers — president of TTI Success Insights, a company that helps other organizations maximize human potential through employee assessments and related consulting — recommended a process he calls “reboarding.”

“Reboarding is the act of reconnecting and reengaging your employees to make sure that people haven’t changed because of this significant emotional event we’ve all lived through this past year,” he explains. “It’s making sure the job a person was in before the pandemic is still the same job and making sure the person is still the same person.”

WPC cover story
Arnold Kogan (BS Finance/Supply Chain Management ’03) talks supply chain at Hudson Yards in New York.
Illustration
The strongest links in the supply chain
Out of the shadows, supply chain managers keep the world moving
By KIM CATLEY
I

n mid-March 2020, just as COVID-19 stay-at-home orders began taking effect in the United States, toilet paper began to disappear. Media reports showed images of decimated supermarket shelves. People alerted friends and family members when they discovered a store with stock. Retailers implemented purchase limits.

In some ways, the panic-buying was similar to consumer purchasing behaviors ahead of hurricanes and winter storms. History has shown that when we might be stuck at home, toilet paper is one of the items we don’t want to be without.

This particular case, however, was different. As people began hoarding at unprecedented rates, retailers — who typically keep just a few weeks of supplies in warehouses, based on years of consistent data — quickly depleted their stock. Manufacturers also had to shift their balance of production, which is typically split between packages of softer, smaller rolls intended for home use and large rolls of thin, single-ply paper used in public restrooms (see Toilet paper tipping point on p. 13).

cover story WPC
3 types of supply network resiliency
I

n a McKinsey survey, 93% of supply chain executives reported they’ll take steps to make their supply chains more resilient — the buzzword of the moment.

A supply chain is considered resilient to the degree that it provides the buying company operational continuity while facing disruption risk, according to Professor of Supply Chain Management Kevin Dooley. In his paper, “A Typology of Supply Network Resilience Strategies: Complex Collaborations in a Complex World,” he shares the three types of supply network resiliency.

Micro-level supply chain collaborations involve individual companies within a proprietary supply chain. The partners can act quickly should a risk occur and threaten supply, but their scope of control and influence is limited without other companies. This type of supply chain resilience is effective when the disruption is limited.

Macro-level supply chain collaborations bring institutional organizations like trade associations or government agencies and initiatives together, working among a range of organizations within and across industry sectors. These collaborations often create standards and norms that help organizations in the industry avoid risks.

Meso-level supply chain collaborations connect multiple supply networks to address short- to medium-term supply risks. These tend to be more opportunistic and ad hoc than micro- or macro-level collaborations.

According to Dooley — the chief scientist for The Sustainability Consortium, a global nonprofit transforming the consumer goods industry to deliver more sustainable consumer products — companies can improve their resilience by looking beyond their supply chain, collaborating among vertical and horizontal members of the industry.

cover story WPC
How to navigate the chip shortage: Q&A with a global tech leader

Megan Amdahl (BS Finance ’00), senior vice president of operations and partner alliances at Insight Enterprises in Tempe, Arizona, helps bring organizations to the cutting edge of operational proficiency through technology, including overcoming global information technology (IT) supply chain constraints that likely will persist well into 2022. W. P. Carey magazine caught up with her to learn more.

Q:
Why is there a chip and IT parts shortage? How did this happen?
A:
A culmination of factors fed into a peak global shortage of chips and other IT components, including COVID-19 restrictions keeping workers home and reducing production and unexpected circumstances — like the Suez Canal block — disrupting global shipping.

While companies anticipated decreased demand for tech-reliant goods such as automobiles, instead we saw increased demand throughout the pandemic. Also, as companies and schools went remote, we noticed an increased demand for devices like laptops and tablets. The real issue is poor supply chain management — these shortages have shown how many companies are behind the curve when it comes to forecasting demand and more-distributed supply chains.

Q:
What is the solution?
A:
There’s no easy way to “try and buy” in this environment; the decisions businesses make are more permanent due to the shortages. The key is more intentional long-term planning, forecasting, and building strong relationships with original equipment manufacturers (OEMs).
Q:
How do you help your customers mitigate supply chain constraints?
A:
We use forecasting with cost-benefit analysis and automation to identify their needs as quickly as possible. It helps to have strong partnerships with OEMs and we can house more inventory to help clients anticipate needs and reduce wait times.

We also help customers transition from custom-built machines to more readily available off-the-shelf products, and we assist with maintaining and refurbishing devices to extend life cycles. Cloud migration reduces demands on hardware, too.

Illustration of a cargo ship
WPC Research
“If you’re a manager trying to instill a teamwork culture, it doesn’t square well by rewarding the manager strongly for meeting goals shared by the team.”
Research by Pablo Casas-Arce, Associate Professor of Accountancy type
“If you’re a manager trying to instill a teamwork culture, it doesn’t square well by rewarding the manager strongly for meeting goals shared by the team.”
Leadership styles influence success of team incentive programs
I

n 2003, shortly after being appointed as CEO of IBM, Sam Palmisano declined a substantial end-of-year performance bonus and insisted that a portion of it instead be shared with managers.

His altruistic actions, says Associate Professor of Accountancy Pablo Casas-Arce, were not surprising — especially for a leader focused on developing a culture of cooperation. Palmisano’s choice supports key postulates of research conducted by Casas-Arce and Asis Martinez-Jerez of Cornell University.

The pair designed a field experiment that set out to understand how, or if, leadership styles influence the success of financial incentive programs within organizations. Over four months, teams of individuals within 177 branches of a medium-sized Latin American bank competed in a series of tournaments, unaware they were part of a research study.

Each branch participated in monthly competitions and at the end of each month, the top three branches received a $2,500 performance prize to be shared among branch members. The contest was structured around the World Cup, with teams scoring “goals” for exceeding commercial sales targets.

WPC Research
“The problem is that because we don’t know what kind of disaster at what magnitude might occur, we don’t know what kind of inventory we should store.”
Research by Mahyar Eftekhar, Associate Professor of Supply Chain Management type
“The problem is that because we don’t know what kind of disaster at what magnitude might occur, we don’t know what kind of inventory we should store.”
Prepositioning inventory to prepare for disaster response
I

magine you’ve been asked to host a dinner party, but you don’t know when or where it will be. You don’t know if you’ll be cooking for five people or 50. No one has told you what’s on the menu or where you can buy food. Oh, and you have no idea what your budget is. Sounds stressful, right?

Now imagine all those unknowns in a life-or-death situation — a massive earthquake or flood — and the situation gets much more serious.

That’s what Mahyar Eftekhar, associate professor of supply chain management, and Scott Webster, professor of supply chain management, address in their paper, “Prepositioning and Local Purchasing for Emergency Operations Under Budget, Demand, and Supply Uncertainty,” published in Manufacturing & Service Operations Management. Co-authored by Jing-Sheng Jeannette Song from Duke University, the research aims to help humanitarian organizations make decisions about their rapid-onset disaster response inventory.

WPC Research
“Our objective isn’t to say all companies should give gifts without strings attached. Instead, you need to think about what your goals are as a company.”
Research by Monika Lisjak, Assistant Professor of Marketing type
“Our objective isn’t to say all companies should give gifts without strings attached. Instead, you need to think about what your goals are as a company.”
Word-of-mouth marketing with fewer strings attached
W

ord-of-mouth (WOM) is a supernova communication tool, with companies often using traditional techniques such as referral and seeding programs to buy customer traction with WOM incentives.

Google pays business customers $15 every time they refer a new account. Other companies send targeted customers, or “seeds,” free products and pay them to write reviews and share information about the item, often through social media to attract more customers.

Yet there can be a downside to giving perks. Even though refer-a-friend incentive programs are popular, they may not work well because individuals might worry about compromising personal friendships. In addition, companies that pay for reviews are perceived as less sincere.

But according to Assistant Professor of Marketing Monika Lisjak, whose paper, “EXPRESS: How Marketing Perks Influence Word of Mouth,” was published in the Journal of Marketing, there’s a way to leverage WOM to motivate consumers to participate so that it doesn’t backfire.

Creating diversity in the real estate industry
C

ommercial real estate broker Murphy Cheatham (MRED ’07) remembers in vivid detail the conference he attended years ago at a posh Paradise Valley, Arizona, resort when he was a master’s degree student at W. P. Carey. When he glanced around the room, he came face-to-face with a stark reality about his chosen career.

“I remember looking up and it kind of put me in a weird place,” Cheatham says. “You’d think, ‘There have to be people of color here?’ But the only Black people in the room besides me were the servers.”

That wouldn’t be the last time Cheatham found himself in that situation since he jumped into the white-dominated real estate industry, working on development deals across Arizona, Louisiana, Tennessee, and Texas. An imposing figure at 6 foot, 6 inches, he says he has learned to overcome the subtle yet unmistakable discrimination that still looms large.

WPC Class Notes

1950s

John Henry Evans (BS Production & Management ’56) is a recent supporter of the Bruce Brooks Memorial Scholarship, a fund that assists full-time undergraduate students in the Morrison School of Agribusiness who are Arizona residents. Evans is proud to be part of five generations, including 37 family members, that have graduated from ASU.
1970s
Bruce Stern (PhD Marketing/Social Psychology/Management ’74) is professor emeritus of marketing and advertising at Portland State University, where he primarily taught consumer behavior and marketing research. During his academic career, Stern also taught at Illinois State University, published more than 60 articles, and served as editor of the Journal of Marketing Education and Marketing Education Review.

Rosemary Coates (BS Transportation ’79) is the founder and executive director of the Reshoring Institute, a nonprofit organization focusing on the expansion of U.S. manufacturing. She is also the president of Blue Silk Consulting, a supply-chain management consulting firm. Coates recently participated in an event with C-Sweet, a national organization that aims to foster executive-level relationships for women across sectors in business and industry, where she spoke about reshoring, helping the economy, and workforce issues.

WPC Class Notes
Pivot Cycles rides pandemic bike boom

Chris Cocalis
(BS Accountancy ’92)

A

lthough its supply chain was disrupted during the beginning of the pandemic, Pivot Cycles and its president, Chris Cocalis (BS Accountancy ’92), kept business balanced when it began to boom.

Founded by Cocalis in 2007, the company designs and builds high-end performance bicycles, particularly in specialty categories like mountain, downhill, and full suspension. Pivot Cycles has headquarters in Tempe, Arizona, and assembly facilities in Germany and Taiwan.

2020 curbs cycle supply chain
April 2020 proved to be the most difficult month for Pivot Cycles. “We had to look at our sales every day, and run projections of how many days we could keep a full staff on board,” Cocalis says.

One month later, however, it was as if a light switch had been flipped on. With the world stuck at home, people began rediscovering their love for the outdoors. “We had more orders that month than the rest of 2020 so far,” Cocalis says. Thanks to what the media had been referring to as a “bike boom,” it suddenly seemed like Pivot Cycles would be OK.

A

lthough its supply chain was disrupted during the beginning of the pandemic, Pivot Cycles and its president, Chris Cocalis (BS Accountancy ’92), kept business balanced when it began to boom.

Founded by Cocalis in 2007, the company designs and builds high-end performance bicycles, particularly in specialty categories like mountain, downhill, and full suspension. Pivot Cycles has headquarters in Tempe, Arizona, and assembly facilities in Germany and Taiwan.

2020 curbs cycle supply chain
April 2020 proved to be the most difficult month for Pivot Cycles. “We had to look at our sales every day, and run projections of how many days we could keep a full staff on board,” Cocalis says.

One month later, however, it was as if a light switch had been flipped on. With the world stuck at home, people began rediscovering their love for the outdoors. “We had more orders that month than the rest of 2020 so far,” Cocalis says. Thanks to what the media had been referring to as a “bike boom,” it suddenly seemed like Pivot Cycles would be OK.

Richard Boals headshot
Chris Cocalis
(BS Accountancy ’92)
WPC Class Notes
Notable new book
Sarup Mathur headshot
W

hat can we learn from a green entrepreneur? For starters, you can gain an understanding of the supply chain challenges that developed and developing countries face when trying to tackle sustainability. The book Sense and Sustainability explains several such subjects and solutions, including: How can we understand and counter fake news and myths about sustainability? Who are the sustainability actors sabotaging each other? Can we establish global sustainability standards and education? What are the contrasting roles of technology?

Written by Hitendra Chaturvedi, supply chain management professor of practice, the book brings to life powerful sustainability lessons and a unique perspective on the challenges our environment faces today.

Looking back on growing up in India and then going back as an adult, Chaturvedi recalls what happened to his backyard, which was the Himalayas. “It was ravaged. This is when the wake-up call came,” he says. The mountain streams and rivers Chaturvedi used to drink water from were used as a dumping ground for sewage and trash.

“Many of us don’t realize that much of what we think is going to be recycled ends up in the landfill,” Chaturvedi says.

His book about how to make sustainability simple and work in today’s society is for everyone who cares about preserving Earth. He defines sustainability as how we sustain all the resources on the planet — that we have borrowed from past generations, in whatever condition they are — and leave them in the same condition or better.

Business people who want to do the right thing but are confused by complicated models will also find solutions they can understand and implement at work. He describes the five Rs: reduce, repair, resell, reuse, and recycle.

“If we’re going to talk about sustainability, we have to integrate sustainability into everything we do,” Chaturvedi says.

WPC Class Notes
Alexis Gulbransen portrait
Celebrating 2021 Sun Devil 100 honorees
T

he sixth annual Sun Devil 100 list included 52 W. P. Carey leaders we’re proud to recognize. The Sun Devil 100 honors the top 100 fastest-growing alumni-owned or -led organizations. The Class of 2021 features organizations represented by 133 Arizona State University alumni, ranging from individual business owners to large corporations in more than two dozen industries.

Please join us in congratulating the W. P. Carey alumni, along with our other Sun Devil 100 winners:
alumni.asu.edu/events/sun-devil-100
In Memoriam
James B. Elkins headshot
James B. Elkins, a faculty associate in the Department of Finance, died May 26 at age 76. Elkins enjoyed a long career in finance as a founding partner of Elkins/McSherry, an institutional brokerage house based in New York that specialized in trading cost analyses for pension funds, asset managers, banks, and global exchanges.

Elkins is perhaps best known for the creation of the volume-weighted average price (VWAP) measure as a trading target while working as head trader at Abel Noser in 1984. The VWAP remains in use today. He joined W. P. Carey in 2015.

Elkins’ Trading in Financial Securities course was typically filled and met with rave reviews. “His greatest joy in retirement was in teaching and mentoring all of his students at W. P. Carey,” says his wife, Doray.

The impact of Elkins’ teaching is apparent from individual student comments in end-of-semester reviews, as well as the numerous emails and phone calls that continued well after a semester ended. He will be remembered for his dedication to students and his passion for financial markets.

James B. Elkins headshot
James B. Elkins, a faculty associate in the Department of Finance, died May 26 at age 76. Elkins enjoyed a long career in finance as a founding partner of Elkins/McSherry, an institutional brokerage house based in New York that specialized in trading cost analyses for pension funds, asset managers, banks, and global exchanges.

Elkins is perhaps best known for the creation of the volume-weighted average price (VWAP) measure as a trading target while working as head trader at Abel Noser in 1984. The VWAP remains in use today. He joined W. P. Carey in 2015.

Elkins’ Trading in Financial Securities course was typically filled and met with rave reviews. “His greatest joy in retirement was in teaching and mentoring all of his students at W. P. Carey,” says his wife, Doray.

The impact of Elkins’ teaching is apparent from individual student comments in end-of-semester reviews, as well as the numerous emails and phone calls that continued well after a semester ended. He will be remembered for his dedication to students and his passion for financial markets.

WPC Just for fun
W. P. Carey crossword
If you have some time and always put in a good word about supply chain
Illustration of Blue Puzzle Pieces
W. P. Carey crossword puzzle
Across
2. Allotment
5. ASU fight song (2 words)
6. Human-made canal in Egypt
7. Final customer of the finished product (2 words)
9. The person responsible for modeling data
11. International prizes awarded annually for outstanding work
13. Quantitative tool used to aid decision-making
17. Minimum distance and maximum demand; trip to the dairy (2 words)
18. Supply chain visibility strengthens consumer ______
19. Document acknowledging shipment
20. Detailed coordination of transporting goods
21. The potential for financial gain or loss
25. A need for a particular item
26. A passport for cargo; legal document that provides tax-free customs clearance
27. First products Amazon sold
29. First building on the ASU Tempe campus (2 words)
32. The amount of goods producers are willing to make and sell
42. Goods being transported
43. Logistics accounts for approximately 8% of U.S. ______
44. Bill Carey’s middle name
45. Goodwill, trust, and respect between members of the supply chain (2 words)
Down
1. A complete list of stock on hand
3. Meeting the needs of the present without compromising the future
4. Creating favorable supply agreements
8. Building where goods are stored
10. Worldwide
12. W. P. Carey has 100,000+ ______
14. Motivating, influencing, and guiding others
15. ASU was named #1 in ______ six years in a row
16. The act of obtaining goods or services
22. Repairable inventory item
23. W. P. Carey is a place where business is ______
24. Creative partnership
28. ASU mascot since 1946
30. No supply network is immune to ______
31. Summary of intended expenditures
35. Physical or intangible resource
36. Plan for attaining a particular goal
37. A global network of servers; the internet
41. School color
Solutions
white autumn w.p. carey logo
Thanks for reading our Autumn 2021 issue!